SPECIAL RAB.COM SECTION: BUSINESS UNUSUAL - Focused on today's extraordinary times to provide radio sellers and marketers with the tools you need now.

RAB Research Archive

Anticipate and Counter Concerns



Preempt your top two sales objections. What objections do you hear over and over again? Rather than let the objections come up and then brute force "overcoming" them, instead, preempt them. Address and dissolve them before they are articulated by your prospect. This could be through the use of a selling story, a better frame for the sale or some other scripted mechanism.

Source: David Finkel, author





Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close