RAB Research Archive

Survey: Omnichannel brand experience underwhelms consumers



Consumers want seamless brand information across digital touchpoints, but often don’t get it. According to a new survey of more than 500 U.S. consumers from online brand management firm Yext and Forbes Insights, 60% of respondents expect brands to deliver consistent, accurate information across online touchpoints, including a brand’s website, third-party sites, apps, and social media.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/survey-omnichannel-brand-experience-underwhelms-consumers/

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