RAB Insights

RAB Research Archive

Building sales team unity

Managing a team of salespeople is like coaching a team of tennis players or golfers. Everyone may work on the same team, but they all have individual numbers. How do you create cohesion among the team?

If the team doesn't feel like they know everyone, they're not going to go that extra step to help one another. My advice: Make sure you spend time together and get to know one another. Plan team outings, team dinners, breakfasts, service events, etc. -- anything that enables the team to get closer to one another outside of work will pay dividends.

And remember, If you turn over 20-30% of your team in a year, that means your team is always changing. So, make sure you’re planning events regularly.

Source: Sales consultant Brian Signorelli