RAB Insights

RAB Research Archive

Show your enthusiasm!

There's no universal way to close a sale. Every product and service requires a different approach. Every customer has different needs and emotions to be addressed. What is universal is that salespeople with enthusiasm and confidence close more sales. They're always pressing forward, confident they have the best solution for the customers. And that positive demeanor is frequently what wins them the sale.

Source: Sales motivator/author James W. Pickens