RAB Insights

RAB Research Archive

Say the magic word

Certain words and phrases simply have magical powers. The word "because" is one of them.

In a sentence, "because" triggers the listener's brain to say, "Oh, the thing I'm going to hear after this word will be a justification for the thing I heard before it," and the magical way this word works can be a formidable ally in your sales efforts.

Source: Sales executive David Priemer