Is there an ‘Instacart Effect?’

A new study suggests Instacart has a broad positive impact on the U.S. grocery sector. Research by Dr. Robert Kulick of NERA Economic Consulting finds that by creating additional customer demand for grocery stores, Instacart has driven an increase of more than $620 million in revenue and over 23,000 jobs in the grocery sector in California, New York, Illinois and Washington.