Radio Sales Today

RAB Research and Sales Tips

Keep customers informed

"No news is good news" does not apply when things go wrong. When things go wrong, you must over-communicate with your customers.

When people feel stressed out, they begin thinking the worst. And what feels like "over-communicating" to you, feels like reasonable communication to your customers.

Even when delivering bad news – and especially when things go really wrong – keep your customers in the loop.

Source: Sales trainer Amy O'Connor