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RAB Research Archive

The Three Secrets to Sales Success



“Sure, I’ve had some cancellations, but I’m really busy right now coming up with new ideas, new plans and putting in new orders.”

Wait, new orders? Now? Yes, Bill shared with us that despite the crisis, his focus has been the same – what’s best for his clients, and that’s leading him and his clients to find new opportunities.

Bill is a living example of the three secrets to selling success:

1. You have to know what you’re doing 2. You have to know that you know what you’re doing 3. You have to be known for what you know

Legendary sales trainer Chris Lytle says: “When you’re known for what you know, people come to you for help and advice, and not your lowest price.” That’s exactly what Bill has been experiencing, even since the COVID-19 crisis began.

Source: Jeff Schmidt, RAB





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