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RAB Research Archive

What’s the Point?



As we slowly make our way out of crisis, let’s not forget the lessons learned. One of them, which was shared by broadcasters during our live event yesterday, was understanding our mission, purpose and values. Perhaps you’ve had a chance to look at yourself and your own organization during these times.

Business News Daily had an article about company “mission statements.” Here is what they say about mission statements:

“The mission statement should be short yet resonate with both employees and those outside of the organization. A statement should express the organization's purpose in a way that inspires support and ongoing commitment. It is up to the mission statement to set the tone of the company and to outline concrete goals.”

Do you know your company’s mission statement? Do you have a personal mission statement? If you don’t, are you left wondering “what’s the point” of doing what you are doing?

Early in my selling career, I learned of a mission or purpose statement that encapsulated, for me, the true essence of a professional seller.

“To identify and then satisfy the customers’ needs, profitably, from the customer’s point of view.”

I loved the simplicity, the directness and the direction it gave me as I was launching a successful career.

At the RAB, we teach the 7 Steps to Sales Success. In each step of a successful career, it’s the focus on the customer and the passion to solve customer problems that make a difference.

I adopted that mission/purpose statement early in my career. With the help of my mentor I also added: “Think Big...Make Big Things Happen!” This statement provides a powerful purpose for me to be excited about every day.

In my experience, having a strong personal mission and purpose is critical to sustained successful performance.

Purpose = Passion. Passion = Performance

We would love if you would share your personal and/or company mission statement. Just email me at Jeff.Schmidt@rab.com

Source: Jeff Schmidt, RAB





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