RAB Insights

RAB Research Archive

Is the new online grocery shopper here to stay?



Without question, online grocery purchases have soared since the COVID-19 outbreak, reflecting shifts in consumer behavior since the virus spread across the US. What's more, many of these shoppers are first-time online grocery customers. The big question is, will these shoppers and these new consumer behaviors remain as the crisis continues?

Source: Supermarket News



View / Download