RAB Insights

RAB Research Archive

The Power of Radio

When you believe in something, nothing can stop you. Whitney McChane is the vice president of marketing and communications for International Dairy Queen.

Last week during an RAB Live Presentation: Open For Business With Purpose, McChane talked about why radio is such an important part of Dairy Queen’s marketing efforts and how they use the medium.

Source: Whitney McChane, International Dairy Queen

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