RAB Research Archive

Great Weekend Reading



A couple of weeks ago, we shared a sales tip about the importance of being a life-long learner and always consuming new information to stay informed, effective and relevant. We shared that one of the simplest ways to accomplish that was to read. We shared a short list of our favorite books and asked you to send in your top three.

We were blown away by the response. As we head into a long holiday weekend, we would like to provide the list of books that others are reading and recommending as part of their life-long learning strategy. Because there were so many suggestions, we are just going to provide author and title, and you can take it from there.

Never Eat Alone – Keith Ferrazzi

Never Split the Difference Negotiation Like Your Life Depends on It – Chris Voss

The One Thing – Gary Keller

Ditch the Pitch – Steven Yastrow

First Break All the Rules – Marcus Buckingham

You had Start with Why – Simon Sinek

How to Win Friends and Influence People – Dale Carnegie

New Sales Simplified – Mike Weinberg

The Bible

The Five Second Rule – Mel Robbins

The Ideal Team Player – Patrick Lencioni

GET SH*T DONE – Jeffrey Gitomer

Linchpin – Seth Godin

Drive – Daniel Pink

Emotional Intelligence 2.0 – Travis Bradberry

The Art of Closing the Sale – Brian Tracy

The Infinite Game – Simon Sinek

That’s just a partial list from our lifelong-learning RAB members. Great knowledge to help you not only in your profession, but in your life.

As Theodore S. Geisel, aka Dr. Seuss, says: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go. Remember kids, reading gives you the power to be whoever you want.”

Happy reading.

Source: Jeff Schmidt, RAB





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