RAB Research Archive

Looking to Expand Share of Wallet? Think Video



Streaming Video Advertising is hotter than social media, but did you know which type of advertiser is most likely to buy it? Radio buyers!

According to Borrell's recent survey of 971 radio buyers, they're planning to increase their 2021 budgets for video advertising by 25% – nearly twice as much as advertisers who don't buy radio.

Are you selling video advertising or OTT to clients? Take our annual Radio Managers Survey and let us know!

Source: Gordon Borrell, Borrell Associates





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