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57% of consumers remained loyal to a brand during chaotic 2020, study finds



Eighty-one percent of consumers said they want to form a relationship with brands, a sign of their willingness to participate in loyalty programs, marketing firm Merkle found in a new survey shared with Marketing Dive. Discounts are the most popular loyalty reward, with 70% of consumers preferring these offers over free products (65%), free samples (51%), free services (48%) and a chance to win prizes (28%), the survey found.

Source: MarketingDive



View or Download: https://www.marketingdive.com/news/57-of-consumers-remained-loyal-to-a-brand-during-chaotic-2020-study-finds/596026/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-03%20Marketing%20Dive%20Newsletter%20[issue:32768]&utm

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