RAB Insights

RAB Research Archive

Great Holiday Reading



We were blown away by the response. So, as we enjoy some much-needed downtime, we would like to provide the list of books that others are reading and recommending as part of their life-long learning strategy. Because there were so many suggestions, we are just going to provide the author and title, and you can take it from there.

Never Eat Alone - Keith Ferrazzi

Never Split the Difference - Negotiation Like Your Life

Depends on It - Chris Voss

The One Thing - Gary Keller

Ditch the Pitch - Steven Yastrow

First, Break All the Rules - Marcus Buckingham

Start With Why - Simon Sinek

How to Win Friends and Influence People - Dale Carnegie

New Sales Simplified - Mike Weinberg

The Bible

The Five Second Rule - Mel Robbins

The Ideal Team Player - Patrick Lencioni

GET SH*T DONE - Jeffrey Gitomer

Linchpin - Seth Godin

Drive - Daniel Pink

Emotional Intelligence 2.0 - Travis Bradberry

The Art of Closing the Sale - Brian Tracy

The Infinite Game - Simon Sinek

That's just a partial list from our lifelong-learning RAB members. Great knowledge to help you not only in your profession, but in your life.

As Theodore S. Geisel, aka Dr. Seuss, said: "The more that you read, the more things you will know. The more that you learn, the more places you'll go. Remember kids, reading gives you the power to be whoever you want."

I hope you enjoy some downtime, some family time or whatever you find relaxing. We are so thankful for you as RAB members; you are truly a gift.

Happy reading!

Jeff Schmidt is the SVP of Professional Development. You can reach him at Jeff.Schmidt@RAB.com. You can also connect with him on Twitter and LinkedIn.