Do Your Homework
Research prospects in advance. Go beyond just gathering a list of names and contact details - anybody can find that information.
Source: Sujan Patel, marketer
Take the time to make sure you're sending to the right people. In this case, more is not always merrier. Dig deep to uncover your prospects' interests, skills, hobbies and more.
What are their needs? What are their biggest pain points and how can you solve them?