RAB Insights

RAB Research Archive

Understand Prospects as Human Beings First

It's not about you or your product. Every moment you spend with prospects should be focused on understanding them first as human beings, then as buyers.

Before you even fix your lips to pitch your product, you should be very clear on how your products can help solve their pain points. Sales are simply a byproduct of the value you delivered first.

Source: Yunche Wilson, sales consultant