RAB Insights

RAB Research Archive

Think Of 'Sales' As Problem-Solving Conversations

Start thinking about "sales" as simply having a conversation to determine whether you can solve the problem of the person you're speaking to.

No one wants to be sold to nowadays. The best and easiest sales conversations feel as if I'm catching up with a good friend and providing a solution for a need they are experiencing.

Source: Bri Seeley, sales advisor