RAB Research Archive

The post-sale 'check-up'



Scheduling "post-buy meetings" before the closing sends a clear signal to prospects that you're not going to run away and that a "partnership" is actually beginning. You may separate yourself from the competition by developing better strategies and processes for the after-sale process.

It's the best way to make sure the customer is happy with the product and to get feedback on ways you could improve.

Source: John R. Graham, marketing consultant





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