RAB Research Archive

People working at home remain on email into the night: Study



B2B email marketers are targeting a workforce that stays plugged in and is open to messaging into the night, judging by a new study commissioned by Zimbra and conducted by OnePoll. Of the employees polled, 70% appreciate receiving notifications at any hour. And the same percentage will answer after-hour emails.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/374951/people-working-at-home-remain-on-email-into-the-ni.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126650&hashid=Nx5lGFvkZyGHGUt0U7boEOmbCZQ

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