RAB Research and Sales Tips
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TiVo: Viewers use an average of 9 streaming servicesWith the streaming industry becoming increasingly saturated, making sense of viewer data and consumption habits is key. According to TiVo's most recent video trends survey, consumers' average number of streaming services peaked to about nine apps in Q4 2021. Chris Ambrozic, SVP of product management for TiVo Discovery Solutions, hinted to Fierce Video the average number of apps continues to tick up in TiVo's upcoming consumer survey — scheduled for release in September. Source: Fierce Video |
