RAB Research and Sales Tips
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View the annual retail cycles with Top Business TrendsBased on the latest three-year average using data from the U.S. Department of Commerce, RAB's Top Business Trends lists sales trends for key advertiser categories. This document can help to identify periods within the annual sales cycle where clients should advertise. Use this knowledge to reach out to existing clients and prospects. Understanding which categories are hot at different times of the year will not only help you as you prospect for new business, but also help existing clients determine when they should heavy-up their ad spend. Source: RAB |
