RAB Research Archive

Pandemic shifts in alcohol consumption linger despite return-to-normal push



In an example of a change in behavior driven by the pandemic with an enduring impact, canned cocktails, which rose in popularity during quarantine, continue to drive industry growth despite the reopening of bars and restaurants, per IRI's research. Other factors driving consumption trends consumers indulging in premium alcohol and a desire for "better-for-you" alcohol drinks as they look to create entertaining experiences at home.

Source: MarketingDive



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