RAB Insights

RAB Research Archive

Reference your prior communications

Your previous emails to a prospect may still be fresh in your mind, but you shouldn't assume that the prospect is equally focused on the exchange, or that they've even seen your prior emails at all.

Open your follow-up email with contextual information that reminds the recipient who you are and what you've previously discussed. Casually mention specific details about prior progress to avoid redundancies and keep the conversation moving forward.

Source: Heather R. Morgan, sales consultant