RAB Research Archive

Radio is the real media unicorn, says iHeartMedia's Bob Pittman



In the ever-changing media landscape, audio is hotter than ever, but the biggest audio medium today – broadcast radio – is not something shiny and new; it has been around for over a century. In that time it has changed the landscape of mass media, democratizing access to music and revolutionizing American culture, and even though audio has evolved significantly over the years with many other platforms emerging, no other medium – old or new – has replaced radio as the number one audio leader, despite the recurring predictions of its demise. Indeed, the new platforms have been built on the foundation of radio.

Source: The Drum



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View or Download: https://www.thedrum.com/opinion/2022/08/19/radio-the-real-media-unicorn-says-mtv-co-founder-bob-pittman

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