RAB Research Archive

Consumers are wary about data privacy; marketers must meet their discomfort with context



As privacy laws tighten, customers are increasingly wary of advertisers' ability to leverage first-party data, according to a new report from ad tech company Integrated Ad Science (IAS).

Source: WARC



View or Download: https://www.warc.com/content/feed/consumers-are-wary-about-data-privacy-marketers-must-meet-their-discomfort-with-context/en-gb/7140?utm_source=daily-email-free-link&utm_medium=email&utm_campaign=daily-email-americas-prospects-20220829

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