RAB Research Archive

Consumers' sensitivity to 'shrinkflation' is leading them to switch food and beverage brands



No one likes to pay more for less. With consumers hyperalert to inflation, they're more vigilant than they otherwise would be about shrinkflation, where products are shrinking in size, weight or quantity as prices remain the same or even increase — a phenomenon that's particularly prevalent in the grocery category.

Source: Morning Consult



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