RAB Research Archive

Inflation toll: 26% of Americans have cut back on SVOD, pay TV



In the past six months, inflation has caused 26% of U.S. households to downgrade or cancel a subscription video-on-demand service and/or a pay TV service, according to a July survey of 1,970 U.S. adults by consultancy Aluma Insights. Nineteen percent reported reducing or canceling an SVOD service, and 16% reported doing the same with a pay TV service.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377081/inflations-toll-26-of-us-households-have-cut.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127425&hashid=G4DZrnuD0q3IKLS7M64YXJlsEt4

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