RAB Research Archive

People returning to offices are still buying breakfast even as they cut back on other things



People returning to offices are still buying breakfast even as they cut back on other things Consumers may be dining out less, but breakfast sales are holding steady as people return to offices and grab a quick bite or iced coffee on the way to work. Overall traffic to restaurants fell 2% in the second quarter from a year ago as inflation drove menu prices up, according to market research firm The NPD Group. The only category that was unchanged: breakfast and morning snacks.

Source: CNBC



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