RAB Insights

RAB Research Archive

Consumers holding off on back-to-school shopping— here’s why



Consumers did not rush out to get an early jump on back-to-school shopping. Expectations of sales, rising prices and consumers shopping for more immediate needs has disrupted early back-to-school shopping season performance, according to a study by The NPD Group. In the first seven weeks of the back-to-school shopping season, U.S. non-school-related general merchandise sales revenue grew 4%, while school spending fell short of last year’s results.

Source: Chain Store Age



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