RAB Research Archive

Dealers must boost digital tools to ensure consistent sales



Demand for autos has put dealers in the driver's seat when deciding how to sell and service vehicles, but demand is beginning to slow. That deceleration combined with new automotive competitors, an increase in battery-electric vehicles, a shifting economy and customer demands for digital marketplaces means dealers and automakers must refine their virtual offerings now or prepare for painful revenue downturns.

Source: WardsAuto



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