RAB Research Archive

Inflation disrupts consumers' retail relationships



Eighty-five percent of U.S. adults say rising inflation has had an impact on the way they shop, prompting them to look for deals, discounts and coupons, or just shop less overall. This is bad news for retailers, who are also facing inflationary pressures and must balance competitive discounts with the realities of higher inventory and labor costs.

Source: Morning Consult



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