RAB Insights

RAB Research Archive

Survey: Online shoppers search for coupons



Cost-conscious online consumers are interested in deals. According to a July 2022 U.S. News & World Report survey of roughly 2,000 U.S. adult consumers, 76% of respondents have searched for digital coupons while grocery shopping. Close to six in 10 (58%) look for coupons at least once per week

Source: Chain Store Age



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