Breakfast sales are rebounding, but fast-food sales may not be back
As COVID-19 has faded to the background this summer, some are looking to fast-food sales as an early harbinger of economic recovery. However, with unemployment still low, a rebound in breakfast sales may be a false flag. The NPD Group reported that overall traffic to restaurants fell 2% in the second quarter compared with a year ago, but breakfast sales remained strong
Source: MediaPost
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