RAB Research Archive

Automotive national TV spending down 19% in August



Automakers spent an estimated $98.6 million in August on national TV, down 19% from August 2021, according to iSpot.tv. August TV ad impressions were also down 16.4% year over year to 22.5 billion compared to 26.9 billion in August 2021. The five brands spending the most were Subaru, Jeep, Kia, Nissan and Toyota.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377392/automotive-national-tv-spending-down-19-in-august.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127509&hashid=Nx5lGFvkZyGHGUt0U7boEOmbCZQ

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