Use RAB tools to help with your Q4 sales and prospecting

Being prepared and knowing the right questions to ask about various businesses and industries are what makes a great marketing professional. The tools available to you as a benefit of RAB membership can help you drive revenue for your stations and increase sales with your current and prospective clients. Here is a brief list of just a few of the tools available to you: Instant Backgrounds - Understand the who, what, why, how and other details about a wide variety of industries. Advertising-to-Sales Ratios - Provides guidance on determining advertising budgets. Top Business Trends - Know the times of the year each industry has the highest and lowest sales. The Pitch - Understand the challenges and trends in various industries; also includes a PowerPoint presentation featuring idea thought-starters to discuss with prospects. Competitive Media - Overview of media categories competing with radio for advertising dollars.