RAB Research Archive

Your digital marketing isn't reaching Hispanics



Since the dawn of digital, multicultural marketers have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic. Then, they're dumped in the ubiquitous bucket called "total market approach." If you are one of these marketers, let's explore why it's not working.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377294/your-digital-marketing-isnt-reaching-hispanics.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127485&hashid=Ja9EQ3n7-bGYEiwdE9yq-PrrASY

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