60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

As Google begins to phase out third-party cookies, marketers have been making increased attempts to gather and leverage their own data in preparation. Media networks of all stripes have made bold promises to marketers on their data and targeting capabilities. Analytics teams and software have become mainstays in marketing departments. However, a new Gartner study is questioning whether those investments are paying off.