RAB Insights

RAB Research Archive

Over 85% of Black and Hispanic consumers in the U.S. wear fragrances, NPD says



Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers. According to The NPD Group, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population.

Source: NPD Group



View / Download