Should marketers maintain ad spend in a recession?

As of fall 2022, the U.S. isn't officially in a recession, but there's certainly a chance of one. Economists surveyed by Wolters Kluwer Blue Chip Economic Indicators say there's a 54% chance of recession next year. Economist Nouriel Roubini, a New York University professor whose prediction of the 2007 and 2008 housing market crash earned him the nickname Dr. Doom, told Fortune a recession is likely to hit the U.S. by the end of 2022 and will last all of 2023. Roubini said the recession will be "severe, long and ugly."