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RAB Research Archive

Which new cars are priced the highest over MSRP in today's market?



Production shutdowns and supply chain issues from the ongoing microchip shortage have continued to drastically lower new car inventory. As demand continues to exceed the supply of new cars, dealers are pricing new cars above MSRP while removing new car incentives. A recent iSeeCars analysis of 1.9 million new car listings found the average new vehicle is priced 10% above MSRP.

Source: iSeeCars



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