Automotive TV spending down 22% in September

Automakers spent an estimated 22% less in September on national TV compared to the same period a year ago, according to iSpot.tv. Total spending was $211.5 million, compared to $239.5 million in September 2021. TV ad impressions also slid, but not as much, down 10.6% year over year to 24 billion for September 2022 compared to 30.8 billion a year ago.