RAB Insights

RAB Research Archive

Being on time

It may seem like a minor, relatively unimportant or overly compulsive issue, but being on time is a performance benchmark. Having a reputation for being late sticks; it doesn't go away.

For anyone in sales who wants to show customers that they are dependable, reliable and can be counted on, being on time sends the message, a characteristic that has immense value in business.

Source: John Graham, marketing/sales consultant