RAB Insights

RAB Research Archive

Subscription businesses that measure lifetime customer value outperform competitors



PYMNTS' latest research on the subscription industry reveals that firms that track and manage customer lifetime value are five times more likely to be top performers at minimizing revenue loss due to failed payments. While most subscription firms track metrics such as customer churn and retention, just 8.5% measure LTV. Furthermore, just 2 in 5 subscription firms recognize the link between failed payments and LTV.

Source: PYMNTS



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