RAB Insights

RAB Research Archive

The value of storytelling

How skilled are you at storytelling? Or better yet, when was the last time you told a great story? It could have been to a group of friends, to co-workers, to your children, to anybody really.

Being a good storyteller is the secret-sauce skill that will help you win more friends, influence more prospects and have a lot more fun in work and life. A well-told personal story breaks down barriers, engages your audience, humanizes you as a speaker and can take your sales presentations to the next level.

Source: Mark Raymo, sales executive