RAB Insights

RAB Research Archive

Make rapport-building phone calls

Surprise the people in your network by calling just to see how they're doing. Ask them about their work, families, how their local or favorite sports teams are doing this season — anything to show an interest in them as people and not just as business contacts.

You won't miss the daily five minutes it takes to make the call, but the strong relationships you form could make a big difference in your future success.

Source: Jeff Keller, sales consultant