RAB Insights

RAB Research Archive

When it comes to wellness travel, brands must think outside the detox

Spa retreats. Sunset meditations. Smoothie bowls. Wellness travel often evokes imagery of a high-end, exclusive holistic getaway, only accessible to the most affluent of consumers. In reality, though, travelers have a much broader definition of what it means to pursue wellness during a trip, and they're more likely to want to integrate wellness-related activities into their leisure travel than to take a vacation that specifically centers on wellness.

Source: Morning Consult\

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