RAB Research and Sales Tips

Black U.S. podcast listeners choose distinct topics, have different reasons for listening than other groups



About half of Americans (49%) say they have listened to a podcast in the past year, according to a new Pew Research Center survey. This share is roughly consistent across racial and ethnic groups, but Black podcast listeners tend to turn to podcasts about certain topics more frequently and listen to them for different reasons than listeners of other racial and ethnic backgrounds.

Source: Pew Research Center





Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close