RAB Insights

RAB Research Archive

McKinsey: Consumers are trading down — and splurging

Consumer confidence has bounced back as well as consumer sentiment, with 27% more people feeling optimistic than last summer, according to McKinsey & Company’s latest U.S. consumer pulse survey. For Gen Z, the cohort most worried about employment, 46% felt the economy will rebound in two to three months.

Source: RetailDive

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