RAB Insights

RAB Research Archive

'Mother's Day shopping? Sure, and sooner rather than later,' consumers say

About half of Americans say they have listened to a podcast in the past year, according to a new Pew Research Center survey. This share is roughly consistent across racial and ethnic groups, but Black podcast listeners tend to turn to podcasts about certain topics more frequently and listen to them for different reasons than listeners of other racial and ethnic backgrounds.

Source: Optimove

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